Results

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At G Ratings, we conducted a statewide public opinion survey to measure electoral preferences and the political climate ahead of the 2026 Wisconsin Governor Primary Election.

We surveyed adults aged 18 and older residing in Wisconsin who confirmed that they were registered to vote and intended to participate in the upcoming election.

In this study, we present the latest findings on political affiliation, Republican and Democratic primary preferences, the main issues facing Wisconsin, and the demographic profile of respondents.

The results show Tom Tiffany leading the Republican primary with 56.2%, while Francesca Hong leads the Democratic primary field with 26.9%.

Political Affiliation of Respondents

At G Ratings, we measured the political affiliation of survey participants. The results show a competitive political environment, with Republican respondents slightly ahead of Democratic respondents and a significant independent or other segment.

1. Republican affiliation: 38.6%
2. Democratic affiliation: 36.2%
3. Independent or other affiliation: 25.2%

This distribution provides context for understanding voter preferences and the broader political environment in Wisconsin ahead of the 2026 gubernatorial election.

Republican Primary for Governor

If the 2026 Republican primary election for Governor of Wisconsin were held today, respondents expressed the following voting preferences:

1. Tom Tiffany: 56.2%
2. Undecided: 36.9%
3. Andrew “Andy” Manske: 6.9%

The results show Tom Tiffany with a strong lead among Republican primary voters. However, the high share of undecided respondents suggests that the contest still has room for movement as the campaign develops.

Democratic Primary for Governor

In the Democratic primary, Francesca Hong leads the field, followed closely by undecided voters and Mandela Barnes.

1. Francesca Hong: 26.9%
2. Undecided: 24.3%
3. Mandela Barnes: 23.5%
4. Other: 17.8%
5. Kelda Roys: 4.8%
6. Joel Brennan: 2.7%

These results suggest a competitive Democratic primary, with Francesca Hong holding a narrow advantage and a large share of voters still undecided or open to other options.

Main Issues Facing Wisconsin

We surveyed respondents about what they consider the most important issue facing Wisconsin today. The results show that the economy is the leading concern among voters.

1. Economy, jobs, inflation, and taxes: 33.9%
2. Something else: 17.5%
3. Healthcare: 11.8%
4. Immigration: 10.4%
5. Foreign policy: 6.5%
6. State of democracy: 5.6%
7. Crime: 5.5%
8. Education: 4.9%
9. Abortion access: 3.9%

The findings suggest that economic pressure, healthcare, immigration, and broader public concerns are shaping voter priorities as Wisconsin moves closer to the 2026 gubernatorial election.

Demographic Profile of the Survey

The survey included a demographic profile across gender, age, and ethnicity.

By gender, respondents were distributed as follows:

1. Female: 49.5%
2. Male: 48.3%
3. Other: 2.2%

By age group, respondents were distributed as follows:

1. 18–29 years: 15.4%
2. 30–39 years: 21.7%
3. 40–49 years: 26.1%
4. 50–59 years: 14.5%
5. 60–69 years: 15.2%
6. 70 years or older: 7.1%

By ethnicity, the survey recorded the following composition:

1. White or Caucasian: 87.8%
2. Black or African American: 4.7%
3. Hispanic or Latino: 3.5%
4. Other or multiple races: 2.5%
5. Asian: 1.5%

Methodology

At G Ratings, we conducted this survey among 750 complete questionnaires from adults aged 18 and older residing in Wisconsin.

Fieldwork was conducted between July 11 and July 17, 2026. During this period, participants confirmed that they were registered to vote and intended to participate in the upcoming election.

The study used a non-probability sample design, balanced by relevant demographic and geographic variables, including gender, age group, region, education level, and ethnicity.

This process employed Odysseus, a technological platform developed by G Ratings by GobernArte S.C., incorporating algorithmic models designed to ensure a distribution consistent with reference population parameters.

Data collection was conducted through self-administered digital questionnaires accessible on mobile devices and computers. The survey was administered in English.

For a sample size of 750 questionnaires, the theoretical margin of error is estimated between ±3.5% and ±5%, assuming a 95% confidence level and simple random sampling. Because this study uses a non-probability design, the margin of error should be interpreted as an approximate statistical reference rather than an exact estimate of total study error.

The completion rate was approximately 50%, based on eligible individuals who initiated the digital questionnaire.

Because Wisconsin does not register voters by political party, G Ratings compared the self-reported party identification of respondents in the sample against established statewide benchmarks for party identification among Wisconsin registered voters.

G Ratings adhered to current United States legislation regarding the protection, privacy, and confidentiality of personal data. All information provided by participants was treated anonymously and used exclusively for statistical research and public opinion analysis.

This survey was commissioned, conducted, funded, and analyzed by G Ratings, a company incorporated in the state of Florida, USA, solely for informational purposes and was neither commissioned nor funded by any candidate, political campaign, or political party.